Copy Writing

If ever humanity shared something in common, its our love of stories. Real or made up it doesn't matter. Written or spoken, we soak it all up with ease. And don't think that we are immune when it comes to business websites. No no, we are just as interested, if not more, when it comes to subjects involving money.

Writing copy for a business website is a fascinating process. Sort of like navigating your way across a minefield. On the one hand, you have this huge canvas on which to paint a picture of the wonders of your product. And on the other, you have all these buyer reservations to avoid. Made harder by the fact that you can't gauge the potential buyers reactions and change tactics to suit them.

As terrifying as these pitfalls are, the wrong thing to do, is to sanitise your canvas (website) down to universal acceptability.  When you do that all you're doing is becoming the same as everyone else, and that means you're not going to stand out. You're just gonna be another face in the crowd.

What is a business after all, if not a group of people. People who stand for something. People who deliver on their promises, day in and day out. Doesn't that still count for something? I say it does!

With that said, lets dive in and shine a light on a dirty little secret. Our imposter syndromes. That secret fear that we're frauds and not good enough. Just look at all the websites out there. Look at what they're really saying. These are the fruits of the imposter syndrome at work. Gagging man's ability to communicate his value.

Because lets remember that we love to consume. And yet, we remain reluctant to stand up and communicate who we are and what we stand for. The very thing that the buying public is hungry for.

The world is primed for website content. A website is your canvas, your window to the world. Don't fill it with the same old stuff that everyone else has in theirs.  Make it your own, make it a statement. Stand for who you are!